reverse-engineering the supply chain


In marketing, it’s suggested to think about your purchases and how you came about making them, so I looked at the last ten books I bought:

  1. Boundaries by Drs. Cloud and Townsend, recommended by a friend
  2. The True Story of the Bilderberg Group by Daniel Estulin, (as a gift), by related key word search
  3. Casket of Souls by Lynn Flewelling, because it’s the next installment in a series that I love
  4. The Complete Idiot’s Guide to Amigurumi by June Gilbank, (as a gfit), by related key word search
  5. The Picture of Dorian Gray: Uncensored, by Oscar Wilde, from a blog article
  6. A Man on Summerland Beach by Nathan Grant, a fellow goodreads author
  7. Star Trek – Killing Time by Della Van Hise, a blog article mentioned that it was “yanked from the market for being in bad taste” (so I had to have it!)
  8. Beyond Sanctuary by Janet Morris, by related key word search
  9. Skin by Nya Rawlins, a facebook friend
  10. Choptank Blues & Other Stories by Diane Nelson, a facebook friend
  • Three were purchased by key word search, and only one of those for me
  • Three were purchased to support a fellow authors / friends
  • Two were purchased because of blog articles I stumbled upon, (am not subscribed to)
  • One was due to being a fan of the author already
  • One was recommended by a friend

So, ‘word of mouth’ played a part in 7/10 of the purchases, social media being 5 of those. Using ‘reverse-engineering’, to push my books out there I’d:

  • support fellow authors and friends, as they reciprocate
  • keep on blogging and stay involved in social media

Interesting?

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About scavola

author of the gay 'Duke' and GLBT 'ATL Engineering' series
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